Riada Consultancy

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Blog: Educating tech c-suite on the benefits of strategic marketing

The Digital Age requires constant innovation, and it’s essential to keep up with the latest technology trends, especially in business. As a tech c-suite executive, it’s crucial to understand the benefits of strategic marketing to achieve company goals. Marketing can be the difference between success and failure in today’s business landscape. In a world where …

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Blog: How Strategic Alignment is Cutting Friction Between B2B Marketers and Sales in Technology

In B2B marketing, the ultimate goal is to grow revenue, which often requires working closely with sales teams. But, things don’t always work out as planned, and friction between the two teams can be a common problem. In recent years, many companies have turned to strategic alignment as a solution to this problem. What is …

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Blog: The Challenges of a CMO – From Reactive to Proactive Marketing

As a Chief Marketing Officer (CMO), one of your primary responsibilities is to ensure that your marketing team is working efficiently and driving results for your organisation. However, there are several challenges that CMOs face when their team is too reactive and not strategic enough. In this blog, we’ll explore those challenges and provide insights …

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