About

Clear. Focus. Ready.

Gemma Adair

DIRECTOR & PRINCIPAL CONSULTANT

Gemma Adair was born in Ireland and moved to the UK in the 1990's and her work ethic and ambition was very much established from a very young age. After 12 year's managing marketing campaigns and events on an international scale in the B2B space, she decided to embark on her own journey and launched Riada Consulting in 2017.

Her goal was to build a legacy and provide a personalised service to enable businesses of all sizes to make the right marketing decisions for their organisation - to drive awareness, generate demand, leads and grow their pipeline. As a seasoned marketeer, she has worked on joint marketing initiatives with Microsoft and Amazon Web Services (AWS). She is also a member of the Chartered Institute of Marketing.

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Gemma Adair Profile 2 (1)-min

Companies Worked For & With

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Network Housing Group
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Spring
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ID Logo
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IPC Media

WHAT CLIENTS SAY?

KIND WORDS FROM MY LOVELY CLIENTS

"I have to say probably in all my years of business this is the most comprehensive strategic marketing plan presented to me"

— Michael
DIRECTOR

"I've had the absolute pleasure of working with Gemma for three years at K2 where we worked very closely on marketing campaigns together. Executing the events and online campaigns alongside each other was a challenging task, but very well-executed by Gemma with the focus on deliverables needed to hit targets."

— Michelle
CAMPAIGNS MANAGER

"Gemma and I worked together on the BPS Connect Programme. She was instrumental to make it happen and drove the initiative to generate more than 30 customer case studies"

— Pablo
EUROPEAN LEAD

"Gemma is an enthusiastic and diligent member of any marketing of any marketing team. Working with Gemma over four years I was continually impressed with her dedication and easy manner with prospects and customers. She is an asset for any marketing team"

— Dennis
VICE PRESIDENT EMEA

"There are some marketing managers that just get it - Gemma is one of them. I had the pleasure of working with Gemma when she covered as an Interim Marketing Manager at the British Safety Council."

— Agnes
HEAD OF MARKETING

"I had the pleasure of working with Gemma during her time supporting Avanade in Ireland. Gemma quickly understood how to bring the best of Avanade's global marketing to Ireland but also how to tune it for Avanade in Ireland, our market, and our people."

— Graham
EXECUTIVE COUNTRY MANAGER 

"Gemma is a star! I really enjoyed working with Gemma, she's conscientious, hardworking, open for new ideas and good at collaborating with others. In a fast paced environment, you need someone like Gemma; she is strategic whilst also gets stuck in when needed."

— Graham
EXECUTIVE COUNTRY MANAGER 

"Having worked with Gemma for almost a year, she supported the Inside Sales team that I managed by co-coordinating detailed campaigns and marketing initiatives geared toward lead generation. This directly helped us to bolster the target audience we worked into and in turn increased the sales pipeline we planned"

— Nathan
INSIDE SALES MANAGER EMEA & APAC 

"Gemma is an incredible supporter and an outstanding asset for any business that needs to grow fast. Gemma's infectious positivity, energy and her relentless motivation to help you succeed is unique. Gemma knows how to set any business up for success, to generate demand, raise awareness and take it to the next level. You would be lucky to have Gemma in your team"

— Perrine
DIVERSITY & INCLUSION CONSULTANT 

"Gemma is a fantastic marketing project manager. She and I worked together on a few high-profile client evidence projects, and I was always impressed by her ability to bring together and coordinate a working team from multiple companies, including the client and our creative agency"

— Kevin
MARKETING CONSULTANT 

"As an external associate of K2 I've worked extensively with Gemma during her time there and have always found her to be professional, capable and incredibly courteous - with bucket loads of enthusiasm for her work thrown in. I wish all marketers were as passionate about their work as Gemma is!"

— Seb
INDEPENDENT CONSULTANT 

"Gemma is very diligent and industrious and has really added some umph to our internal marketing capacity and delivery. I've presented at several marketing events that's she has planned and delivered and the preparation has been excellent. On a personal level she is a very popular team member and utterly professional - just nice basically!"

— Robin
FOUNDER & CTO 

"I've worked closely with Gemma over the past year when she started to support the Avanade Ireland business as Ireland Marketing lead. It's safe to say Gemma made a significant contribution and impact to our business."

— Karl
DIRECTOR OF SALES

"Gemma is a true gem and having her on any project is a win for every single member of the team. Her strategic thinking and flawless executions keep the overall objective at the center, with a focus on detail that is rarely seen in these fast paced times"

— Boris
MARKETING MANAGER
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