About

Clear. Focus. Ready.

Gemma Adair MCIM

DIRECTOR & PRINCIPAL CONSULTANT

Gemma Adair was born in Ireland and moved to the UK in the 1990's and her work ethic and ambition was very much established from a very young age.  She has over 15 years experience working with and for with some of the largest tech companies in the world, launching campaigns across the UK, Ireland, Europe and the Middle East.  Shortly after,  she decided to embark on her own journey and launched Riada Consultancy in 2017.

Her goal is to empower and enable businesses to unlock their marketing potential by bringing together the people, processes and technology, all of which drive marketing, generate sales, and promote growth.  As a seasoned marketeer, she has worked on joint marketing initiatives with Microsoft and Amazon Web Services (AWS). She is also a member of the Chartered Institute of Marketing who recognises her skills and experience in the industry.

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Gemma Adair Profile 2 (1)-min

Companies Worked For & With

WHAT CLIENTS SAY?

KIND WORDS FROM MY LOVELY CLIENTS

"I have to say probably in all my years of business this is the most comprehensive strategic marketing plan presented to me"

— Michael Morgan, Director
PIECE OF VELVET

"I've had the absolute pleasure of working with Gemma for three years at K2 where we worked very closely on marketing campaigns together. Executing the events and online campaigns alongside each other was a challenging task, but very well-executed by Gemma with the focus on deliverables needed to hit targets."

— Michelle Kling, Campaign Manager
K2

"Gemma and I worked together on the BPS Connect Programme. She was instrumental to make it happen and drove the initiative to generate more than 30 customer case studies"

— Pablo Vega de Llergo, European Lead
RICOH EUROPE

"Gemma is an enthusiastic and diligent member of any marketing of any marketing team. Working with Gemma over four years I was continually impressed with her dedication and easy manner with prospects and customers. She is an asset for any marketing team"

— Dennis Parker, Vice President EMEA
K2 (NINTEX)

"Gemma is a star! I really enjoyed working with Gemma, she's conscientious, hardworking, open for new ideas and good at collaborating with others. In a fast paced environment, you need someone like Gemma; she is strategic whilst also gets stuck in when needed."

— Graham Healy, Executive Country Manager
AVANADE

"There are some marketing managers that just get it - Gemma is one of them. I had the pleasure of working with Gemma when she covered as an Interim Marketing Manager at the British Safety Council."

— Agnes Jumah, British Council
HEAD OF MARKETING

"Having worked with Gemma for almost a year, she supported the Inside Sales team that I managed by co-coordinating detailed campaigns and marketing initiatives geared toward lead generation. This directly helped us to bolster the target audience we worked into and in turn increased the sales pipeline we planned"

— Nathan Hallmark, Inside Sales Manager EMEA/APAC
K2

"Gemma is an incredible supporter and an outstanding asset for any business that needs to grow fast. Gemma's infectious positivity, energy and her relentless motivation to help you succeed is unique. Gemma knows how to set any business up for success, to generate demand, raise awareness and take it to the next level. You would be lucky to have Gemma in your team"

— Perrine Farque, Diversity & Inclusion Consultant
INSPIRED HUMAN

"I had the pleasure of working with Gemma during her time supporting Avanade in Ireland. Gemma quickly understood how to bring the best of Avanade's global marketing to Ireland but also how to tune it for Avanade in Ireland, our market, and our people."

— Graham Healy, Executive Country Manager
AVANADE

"As an external associate of K2 I've worked extensively with Gemma during her time there and have always found her to be professional, capable and incredibly courteous - with bucket loads of enthusiasm for her work thrown in. I wish all marketers were as passionate about their work as Gemma is!"

— Seb Matthews, Independent Consultant
NASA

"Gemma is a fantastic marketing project manager. She and I worked together on a few high-profile client evidence projects, and I was always impressed by her ability to bring together and coordinate a working team from multiple companies, including the client and our creative agency"

— Kevin Taylor, Marketing Consultant
AVANADE

"Gemma is very diligent and industrious and has really added some umph to our internal marketing capacity and delivery. I've presented at several marketing events that's she has planned and delivered and the preparation has been excellent. On a personal level she is a very popular team member and utterly professional - just nice basically!"

— Robin Meehan, Founder & CTO
INAWISDOM

"I worked with Gemma for the first 3 months of my new role at Intelligent Decisioning Ltd, and her knowledge and expertise on marketing tech has been invaluable to me. She has great insight into the industry and provided me with clear and specific suggestions as to how to develop my own marketing skills, and the marketing strategy for the company. She is a really positive person to work with and I'm very grateful for the support she has been able to offer me in my role and marketing career. Thank you Gemma!"

— Ellen Steel, Marketing Coordinator
INTELLIGENT DECISIONING

"I've worked closely with Gemma over the past year when she started to support the Avanade Ireland business as Ireland Marketing lead. It's safe to say Gemma made a significant contribution and impact to our business."

— Karl Kohler, Director of Sales
AVANADE

"Gemma played a key role at Ricoh Europe linking Senior management with employees. Gemma chaired the Employee forum group in a professional and practical way ensuring improvements were implemented and communication improved. I would like to thank Gemma for all her help and positive attitude."

— David Mills, CEO
RICOH EUROPE

"Gemma was a 'transformer' at Stadium - someone who took an interest in everything the organisation was doing and made it her business to build a strong team spirit with all her colleagues, and to make a difference for our residents - every day. Gemma is a great person to have on your team!"

— Roz Spencer, CEO
STADIUM HOUSING

"Gemma is a true gem and having her on any project is a win for every single member of the team. Her strategic thinking and flawless executions keep the overall objective at the center, with a focus on detail that is rarely seen in these fast paced times"

— Boris Gojic, Marketing Manager
AVANADE

"I work with many ISV's in the SharePoint and Microsoft eco systems and Gemma was my main point of contact at K2. She's a pleasure to work with and has been an exemplary ambassador for the K2 brand. She works hard to develop and maintain an extensive professional network based on strong personal relationships which she leverages for the benefit of K2."

— Symon Garfield, Practice Manager
WIPRO

"Gemma joined us and immediately devised short term priorities and a long term strategy for the marketing at id live.

At the same time, Gemma provided mentoring to our marketing co-ordinator who executed Gemma’s marketing strategy. Our marketing co-ordinator and Intelligent Decisioning as a whole, benefitted a great deal from Gemma’s advice and strategy.

— Anthony Pounder, Founder
INTELLIGENT DECISIONING

Gemma is INCREDIBLE! Ask me why... Well, I'm gonna tell you! Gemma has a VERY different way of working and has the ability to truly understand an organisations brand. I always have respected how she transforms things for a company because she is able to understand and unravel the way companies work.

Gemma provides PRESENCE!! and that is noteworthy and priceless!

Keep doing this and you will eventually take over a small planet with your brand awareness and beautifully unconventional way of working a brand and understanding PEOPLE!

— Chris Huntingford, Global Power Apps Lead
AVANADE
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