Our Services

From playbook to pipeline

We help Microsoft AI Business Process Solution Partners turn marketing into a growth engine. Our services support partners at every stage of go-to-market maturity - from building strong foundations and validating solution plays to scaling what works and optimizing performance.

Our engagements provide strategic marketing leadership in fractional and interim roles. We bring the commercial oversight, hands-on direction, and Microsoft-specific expertise needed to empower internal teams and turn marketing activity into a predictable revenue stream.

1 - Foundation & Clarity

We act as a senior marketing advisor, working closely with leadership teams to bring clarity, focus, and direction to your go-to-market strategy.

This engagement is designed for partners who need an experienced perspective and clear prioritization, not just more activity.

  • Marketing Strategy: A comprehensive roadmap for your growth engine.

  • Messaging & Value Prop: Outcomes-led messaging that resonates with buyers.

  • Segmentation: Buyer personas and segmentation mapping for your solutions.

  • Ecosystem Alignment: Campaign themes aligned to Microsoft solution plays.

  • GTM Blueprint: Multi-channel strategy covering campaigns, digital marketing, marketplace, and ABM.

  • Measurement: ROI frameworks to track commercial success.

The outcome is a solid foundation and clear blueprint - a multi-channel plan that ensures you're ready to meet both buyers and Microsoft sellers.

2 - Pilot Execution & Validation

We operate as a fractional resource, taking ownership of planning and aligning sales and marketing to validate what genuinely drives pipeline.

  • Multi-channel Pilots: Targeted multichannel sprints.

  • Co-sell Activation: Campaigns designed to trigger Microsoft seller engagement.

  • Real-time Tracking: Continuous monitoring and data-backed recommendations.

The outcome is proven campaigns and validated messaging that reduce risk and build seller confidence.

3 - Scaling Sales-Aligned Marketing

As your fractional marketing leadership, we evolve validated pilots into scalable, sales-aligned programmes. As a result, these programmes translate marketing effort into measurable commercial impact.

  • Multi-channel Execution: Orchestrating high-performing campaigns at scale.

  • Sales Enablement: Content designed for Microsoft sellers and your internal team.

  • Field Activation: Activating co-sell strategy across the Microsoft field.

  • Growth Frameworks: Demand generation models for sustainable, long-term growth.

The outcome is repeatable campaigns that accelerate pipeline and tie marketing directly to revenue.

4 - Optimisation & Growth

For partners undergoing change or rapid growth, we step in as an Interim Marketing Lead to provide stability, leadership, and momentum while your internal capability evolves.

  • Executive Advisory: High-level planning and strategic leadership.

  • Performance Reviews: Quarterly Business Reviews (QBRs) and annual ROI analysis.

  • Strategic Benchmarking: GTM health assessments and Microsoft motion alignment.

The outcome is independent, field-tested advice that ensures your marketing stays competitive, measurable, and growth-focused.

Ready to Accelerate Growth?

Book a 30-minute Discovery Call to uncover quick wins, align with Microsoft priorities, and identify opportunities to scale pipeline.

Book Your Discovery Call

Our Experience

We help Microsoft AI Business Process Solution Partners across Business Applications and Modern Work design, pilot, and scale go-to-market programs that accelerate pipeline and drive revenue.

Trusted by Microsoft partners and technology companies across the UK and worldwide, we bring strategic clarity and executional depth to every engagement - from early-stage pilots to multi-channel programs at scale.

Explore the chart below to view the range of business sizes we support and the partners we've worked with.

Small To Medium
%
Sole To Micro
%
Large Enterprises
%

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Telephone:
+44 (0) 203 897 9453
Email:
gemma@riadaconsultancy.com

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