Our Services

From Clarity to Pipeline Readiness

Riada Consultancy provides senior go‑to‑market clarity and enablement for Microsoft AI Business Process Solution Partners navigating complexity, scale and change.

We work through structured engagements that create clarity first, focus next and execution readiness before scale ensuring marketing, sales, and Microsoft motions are aligned and positioned to perform, without Riada acting as a delivery or demand engine.

1 - CLEAR → FOCUS (GTM Strategy & Mobilisation)

Designed for Microsoft AI Business Process Solution Partners who are active but unclear — where positioning, messaging, and GTM direction are fragmented or repeatedly revisited.

We step back before execution to establish clarity on who you serve, how you position, and which GTM motions matter most inside the Microsoft ecosystem.

What this enables:

Clear, Microsoft‑aligned positioning and value narrative
Prioritised GTM motions aligned to Solution Plays and co‑sell
A focused GTM direction your team and sellers can execute against
Confidence in what to do and what not to do

Outcome:
A clear, prioritised GTM direction that aligns leadership, prepares sellers and allows execution to begin with confidence without re‑litigating strategy.

2 - FOCUS → READY (Advisory Retainers - Non‑Execution)

For partners with direction but lacking consistency, confidence or internal alignment as they move toward scale.

We provide ongoing senior GTM advisory to help partners:

Pressure‑test decisions before investment
Maintain focus as complexity increases
Align GTM activity with Microsoft seller and partner dynamics

This is not execution support.
It is structured judgement, challenge, and guidance to ensure GTM remains seller‑ready and commercially coherent.

Outcome:
Sustained focus, reduced fragmentation and GTM readiness that holds up as the business grows.

3 - CLEAR → FOCUS → READY (Fractional GTM Leadership)

For partners who need senior GTM ownership inside the business, without building a full leadership function.

We operate as a fractional GTM leader to:

Own clarity, focus, and GTM readiness
Align marketing, sales, and Microsoft motions
Create accountability for decisions - not execution delivery

Outcome:
A trusted senior GTM function that enables teams to execute confidently and scale responsibly without dependency on external delivery.

Ready to Accelerate Growth?

Book a 30 minute Discovery Call to uncover quick wins, align with Microsoft priorities, and identify where to focus next to scale pipeline with confidence.

Book Your Discovery Call

Our Experience

We work with Microsoft AI Business Process Solution Partners across Dynamics 365, Power Platform, and Modern Work to turn strong technical capability into repeatable pipeline and revenue.

Our experience spans designing, validating, and scaling solution led, co sell aligned GTM motions that work inside the Microsoft ecosystem and integrate into a partner’s wider go to market.

Trusted by Microsoft partners and technology companies across the UK and internationally, we bring strategic clarity and hands on execution to every engagement, from early GTM validation through to multi channel GTM execution at scale.

Explore the chart to see the range of business sizes we support and examples of the partners we’ve worked with.

Small To Medium

Sole To Micro

Large Enterprises

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Telephone:
+44 (0) 203 897 9453
Email:
gemma@riadaconsultancy.com