Riada Consultancy

Microsoft moves fast. So should your marketing. 

 

Riada Consultancy helps Microsoft AI Business Process Solution Partners turn technical strength into focused, field‑ready go‑to‑market execution. We create clarity and execution readiness so Microsoft partners can turn ecosystem alignment into revenue - through sellers, partners and selective direct routes.
Email Address

contact@riadaconsultancy.com

Contact

+44 (0) 203 897 9453

Book a discovery call

Where Microsoft Partners Break Down

These challenges rarely exist in isolation.
They are symptoms of missing clarity, lack of focus or insufficient execution readiness.
 
AI capability alone doesn’t drive growth inside Microsoft.

Many Microsoft partners struggle to turn strong technical capability into consistent pipeline because:

  • Go‑to‑market activity isn’t designed around how Microsoft actually sells or aligned to partner and field priorities
  • Messaging isn’t seller‑ready, repeatable or structured for co‑sell motions
  • Effort is spread across disconnected initiatives instead of a single owned GTM system
  • Marketing activity exists - but ownership of GTM clarity and commercial outcomes doesn’t

Our Approach

Clear. Focused. Ready. is our Microsoft‑aligned GTM system designed to move partners from capability to revenue.

Clear
Define and validate your Ideal Customer Profile (ICP), AI business process value proposition and Microsoft‑aligned solution outcomes, so they work in real seller and partner conversations.
Focused
Prioritise the right solution plays, industries and GTM motions based on how Microsoft sellers and partners actually engage, avoiding scattered effort and low‑impact activity.
Ready
Enable solution‑led, co‑sell‑ready GTM motions that Microsoft sellers understand, trust and engage with turning positioning into pipeline.

Why Riada Consultancy

We’re not a traditional agency and we’re not just a consultancy.

We bring senior clarity, structure and judgement to how GTM operates inside the Microsoft ecosystem so marketing becomes a predictable growth lever, not a cost centre.

Partners work with us when they want:

  • Clear marketing and sales alignment with Microsoft priorities and confident navigation of the ecosystem.
  • Stronger, more consistent engagement with Microsoft sellers.
  • GTM systems that support co‑sell and ecosystem‑led pipeline, without relying on ad‑hoc execution.
  • Confidence in what to scale, what to stop and where to focus next.
Schedule Your Expert Discovery Call

How We Enable: Clear. Focus. Ready

We help Microsoft AI Business Process Solution Partners move marketing from a cost centre to a field‑ready growth lever, by creating the clarity, focus and execution readiness required to perform inside the Microsoft ecosystem.

Our approach is structured but flexible. Whether you’re establishing GTM foundations, validating direction, scaling proven solution plays or optimising performance, we meet partners where they are - without becoming a delivery or execution dependency.

Find out how we can help

/01

Design

Create clarity that holds up in the field

Define and validate your Ideal Customer Profile (ICP), AI business process value proposition and Microsoft‑aligned solution outcomes, so positioning works in real Microsoft seller and partner conversations.

Explore the phase

/02

Validate

Prove what works before scale

Pressure‑test solution‑led GTM assumptions, messaging and motions to create evidence and confidence without defaulting to pilot‑led commercial risk.

explore the phase

/03

Scale

Enable repeatable, ecosystem‑led GTM
 
Enable proven GTM motions across Microsoft seller‑led, partner‑to‑partner, Marketplace and selective direct routes by turning validated positioning into repeatable, ecosystem‑supported pipeline.
explore the phase

/04

Optimise

Strengthen performance without execution reliance

Provide senior GTM advisory, seller‑ready enablement and structured performance review, helping partners refine focus, improve effectiveness and connect GTM clarity to revenue outcomes without ongoing execution dependency.

explore the phase

Microsoft Partner Testimonials

"I wouldn't hesitate to recommend Gemma and Riada Consultancy. Professional, inventive, creative, and easy to work with. Gemma totally understood our needs and what we were trying to achieve. Gemma gave us lots of great ideas that have been brought to fruition whilst regularly providing feedback and expert advice and support. Thank you Gemma." 

Zoe Watson, Co-Founder, 365Tribe

"Gemma is INCREDIBLE! Ask me why... Well, I'm gonna tell you! Gemma has a VERY different way of working and has the ability to truly understand an organisations brand. I always have respected how she transforms things for a company because she is able to understand and unravel the way companies work.

Gemma provides PRESENCE!! and that is noteworthy and priceless!"

Chris Huntingford, Director Global Power Apps Lead, Avanade

"Gemma joined us and immediately devised short term priorities and a long term strategy for the marketing at id live. At the same time, Gemma provided mentoring to our marketing co-ordinator who executed Gemma’s marketing strategy. Our marketing co-ordinator and Intelligent Decisioning as a whole, benefitted a great deal from Gemma’s advice and strategy."

Anthony Pounder, Co-Founder, Intelligent Decisioning Ltd

Gemma and I worked together on the BPS Connect Programme. She was instrumental to make it happen and drove the initiative to generate more than 30 customer case studies"

Pablo Vega de Llergo, European Lead, Ricoh Europe

Quick Links:
Home
About
Services
Resources
Contact
Book a Consultation
Privacy Policy

Telephone:
+44 (0) 203 897 9453
Email:
gemma@riadaconsultancy.com

Scroll to Top
Scroll to Top